Redo.
I sifted through the pile of mail currently sitting on my kitchen table un-opened and neglected in search of something interesting. USAA seems to send me a ton of stuff, probably because they want me to pay them and then I find it. In some letter trying to convince me to finance a house or car in the middle of the one pager is this little morsel, "check out our website". I love it! For all the boring stuff USAA sends me which is usually filled with dry dribble this letter contains this. I start thinking about how I would ask people to , "check out my website". This is important because in these few words USAA completely changed the way I feel. Instead of please visit our website or something lame like that they drop this casual twenty-something lingo on me. I feel like I know them.
Now what bothers me is who wrote that. Was it some young profession just out of college trying to connect with all the new Veterans who are patrons of USAA, or some older person who is hip and sharp. Regardless, I of course checked out the website but I do that anyways.
Mad love for USAA.
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