Persuaders

This was an excellent documentary. I like the style and the message, very compelling.

Where The Persuaders hit home for me was in the films ability to quantify the amount of advertising we are fed every day and every minute of our lives. We forget how every single logo, scent, texture or anything for that matter is tied to some slogan or company. From a business point of view what I found specifically useful was the emphasis of figuring out how to reach your customers, and deciding what money is actually working for you. Being in that mind set regarding business could be priceless.

The conversation following the film was equally interesting. As the questions began to roll out from different students I realized I had know idea what they were talking about. References to shows, fashion, characters and anything multimedia based went right over my head. I realized that this happened because I have been without cable television for all my life. The last six months specifically I haven't even owned a television. Also, with in these last six I have been without Internet. I suddenly realized what the medium of exchange for advertising is and how important it is. TV and Internet. Your like duh that's obvious, but think about the others like me that don't prescribe to these mainstream outlets. Probably the minority but in relative comparison to the whole we may represent a large number. Interesting, that's all i am saying.